What is Martha EDU?
Martha Education is a social enterprise interested with the innovation and development of educational tools for people with hearing disabilities, Martha’s product is the result of continuous research and learning on the best educational methodologies in Arabic-Jordanian sign language, which are multiple educational products supported with Arabic and English also an interactive application that displays a lot of visuals and videos with cartoon characters that are children-friendly and in collaboration with talented children who are talented in sign language.
We believe that the digital safety of the children and their families is at the heart of our work. Our products provide a safe, meaningful and engaging child-family learning experience. The content and functionality have been prepared and tested by both users and top experts in the field, who ensures that children are protected from harmful or abusive content. In addition, the product will offer age-appropriate privacy settings in line with European Strategy for a Better Internet for Children and recommendations of UNICEF’s Guidelines for Industry on Online Child Protection.
Clarify a problem
Most people identifying with a hearing disability and being d/Deaf have challenges that begin in early childhood. With 80% born to hearing parents, the majority or the d/Deaf community grows unable to have a common language with others, and lack literacy skills in sign language.
In the developing world, even more children suffer from the impacts of armed conflicts, poverty, and short-sighted policies; making it a challenge to access medical and educational aid and build meaningful relations and hopeful lives.
At Martha EDU, we work on eradicating the barriers to literacy among the d/Deaf from childhood, using interactive flashcards and mobile App technologies.
We aspire to reach every home with our products; with the main one currently consisting of flashcards supported by QR codes that our free mobile app can read and bring out Jordanian Arabic sign language tutorials for children, by children.
Using a multi-level structure, we also gradually add English and Arabic words to the vocabulary and imagination of children and their families. Moreover, given the nature of our solutions, we are able to scale them and localize them to a wide range of contexts and cultures.
of people with hearing disabilities are illiterate.
of deaf children are born to hearing parents with a little or no experience dealing with deaf people.
Why Martha EDU?
What distinguishes Martha EDU is that it is: