What is Martha EDU?

Martha Education is a social enterprise interested with the innovation and development of educational tools for people with hearing disabilities, Martha’s product is the result of continuous research and learning on the best educational methodologies in Arabic-Jordanian sign language, which are multiple educational products supported with Arabic and English also an interactive application that displays a lot of visuals and videos with cartoon characters that are children-friendly and in collaboration with talented children who are talented in sign language.

Our Values

Clarify a problem

Most people identifying with a hearing disability and being d/Deaf have challenges that begin in early childhood. With 80% born to hearing parents, the majority or the d/Deaf community grows unable to have a common language with others, and lack literacy skills in sign language.

In the developing world, even more children suffer from the impacts of armed conflicts, poverty, and short-sighted policies; making it a challenge to access medical and educational aid and build meaningful relations and hopeful lives.

Our solutions

At Martha EDU, we work on eradicating the barriers to literacy among the d/Deaf from childhood, using interactive flashcards and mobile App technologies. 

We aspire to reach every home with our products; with the main one currently consisting of flashcards supported by QR codes that our free mobile app can read and bring out Jordanian Arabic sign language tutorials for children, by children. 

Using a multi-level structure, we also gradually add English and Arabic words to the vocabulary and imagination of children and their families. Moreover, given the nature of our solutions, we are able to scale them and localize them to a wide range of contexts and cultures.

of people with hearing disabilities are illiterate.


of  deaf children are born to hearing parents with a little or no experience dealing with deaf people.

Why Martha EDU?

What distinguishes Martha EDU is that it is:

Easy, user-friendly, and engaging.
Uses Jordanian Arabic Sign Language, complemented by Arabic and English.
A form of home-Based Learning
Affordable at an estimated cost of US$40, and is based on human-centered design through thorough collaboration with community members, professionals and nonprofits.
Can fully function without the support of professionals
Has been supported and endorsed by leading civil society organizations such as the International Refugee Commission (IRC), Oxfam International, and the Abdul Hameed Shoman Foundation.
And most importantly, it gives d/Deaf children and those with hearing disabilities in Jordan and the region a real opportunity to challenge financial, socioeconomic and cultural barriers to better integration in society.


App available for Google Play, and App Store.
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John Doe
This is a great way for hearing parents of deaf children to learn to communicate with their children from the comfort of their own homes! The videos are especially useful for learning a 3D language.
Timothy Loh
PhD candidate, MIT
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Richard Doe

Explore more than fourteen cartoon characters

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